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A few months ago, one of my coworkers was talking about a show he really wanted to go to.
I wasn't familiar with the name, so I hadn't put much thought into it until I happened upon an extra ticket and posted a status asking if anyone I knew would be going.
You could be listening to a local artist in a warehouse, or you could be listening to Bastille in someone's living room. But it's the "gamble" that attracted me and seems to be the draw for the random people I've told about it.
After receiving my email confirmation that I was on the guest list and eligible to purchase tickets, I followed the link and bought my ticket for .
Have you ever paid for a ticket to show without knowing who the performer(s) were going to be?
I'm not referring to the last-minute tickets you purchased because your friends were going to see someone whose music you had never listened to — such as my recent situation with Bon Iver, if you recall from last week's column.
He told me to Google "Sofar Sounds," visit the website, search for Charlotte and sign up. Then, I had to wait for an email confirmation that stated I've applied and then another email confirming I was on the guest list before I could actually buy tickets to this exclusive gig. Generally, that would be more steps than I'm willing to take, but after going to my first Sofar experience on Halloween, I'm so glad I wasn't a spoiled brat and "trusted the process." Sofar Sounds has been described as a global movement in music that redefines, and arguably restores, the intimacy of a live show experience.
A couple months ago, one of my friends asked me if I'd heard about Sofar Charlotte.Not much has changed about the Music Factory other than a couple new hotspots and a name change — it's now named after Avid Xchange — and yet, I found myself heading to the familiar venue with a heavy sigh as I anticipated the usual congestion.To top it off, I'd messaged a few friends asking if they were going to go and even though most weren't, they were all adamant about how packed the venue was going to be. As many times as I'd been there for a show, I'd never seen that many people crammed into that space.This music event company brings live gigs to intimate spaces all over the world.The catch is, you don't know who's going to be performing or what kind of "room" you're going to be in.